this work references cited by second hopReferences
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
- 2000Marketing management: analysis. planning. implementation and control6,649 cited
- 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
- 1987Advertising and Promotion Management868 cited
- 2006Are brands forever? How brand knowledge and relationships affect current and future purchases861 cited
- 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
- 2009The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty311 cited
- 2012Consumers' perceptions, attitudes and purchase intention towards private label food products in Malaysia.182 cited
- 2013Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer156 cited
- 2011Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model134 cited
- 2013RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS47 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work