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• 2010Markets as networks: implications for strategy-making232 cited
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• 2020How Concrete Language Shapes Customer Satisfaction190 cited
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• 2005Periodization in Marketing History184 cited
• 2006Macromarketing: Past, Present, and Possible Future179 cited
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• 2014A holistic market conceptualization154 cited
• 2011Beyond synthesis: re-presenting heterogeneous research literature146 cited
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• 2011Trust and Information Sharing in Supply Chains139 cited
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• 2011Expanding our understanding of marketing in society121 cited
• 2008