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Characterizing Emerging Markets

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References

2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited

Cited by

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2024The impact of strategic agility on organizational performance: the mediating role of market orientation and innovation capabilities in emerging industrial sector24 cited
2017Market resource gaps18 cited
2020Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework17 cited
2021Learning from the resourceness blind spot for service innovation at the base of the pyramid15 cited
2025Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations9 cited
2022The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam5 cited
2013Customer-Centricity in Emerging Markets: 4A’s and Value Co-Creation5 cited
2018A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces3 cited
2018Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought2 cited

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