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Services marketing : a European perspective
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  • 2010Customer-Oriented Behaviour of Front-Line Service Employees: The Need to be Both Willing and Able49 cited
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  • 2015Factors Affect Mobile Phone Brand Choices – Studying the Case of Jordan Universities Students38 cited
  • 2005Video‐based methodology: capturing real‐time perceptions of customer processes38 cited
  • 2008FACTORS THAT IMPACT TECHNOLOGY INNOVATION ADOPTION AMONG IRISH PROFESSIONAL SERVICE SECTOR SMES36 cited
  • 2008Price satisfaction and personnel efficiency as antecedents of overall satisfaction from consumer credit products and positive word of mouth36 cited
  • 2012Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana

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33 cited
  • 2006Customer requirements segmentation (CRS): A prerequisite technique for quality function deployment (QFD)31 cited
  • 2009Business-to-business brand management: Theory, research and executive case study exercises31 cited