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An Exploration of Consumer Forgiveness Following Marketer Transgressions

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2020Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement138 cited
2009Exploring cultural differences in customer forgiveness behavior

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50 cited

2014“In-group love and out-group hate?” A cross cultural study on customers' revenge, avoidance and forgiveness behaviors48 cited

2019Is consumer forgiveness possible?48 cited

2022Relationship quality matters: How restaurant businesses can optimize complaint management19 cited

2024Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?19 cited

2017Et tu, Brute? How unfair!12 cited

2021Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete7 cited