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Product placement and the promotion of healthy food to pre-adolescents

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1992Kids as Customers: A Handbook of Marketing to Children352 cited

Cited by

2021The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)43 cited
2017Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice38 cited
2020The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour36 cited
2015The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption34 cited
2019Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice28 cited
2020Preventing Child Sexual Abuse Using Picture Books: The Effect of Book Character and Message Framing24 cited
2020Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior23 cited
2015The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor19 cited
2017Product placement practices in prime-time television programmes in Hong Kong19 cited
2019Non-Branded Food Placements in Children’s Entertainment Programs: A Content Analysis19 cited
2015‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands12 cited