References

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• 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1973Job Market Signaling16,329 cited
• 1989The self and social behavior in differing cultural contexts.5,019 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1974Advertising as Information3,430 cited
• 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
• 1986Price and Advertising Signals of Product Quality2,284 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 1996Review of Individualism and Collectivism: Theory, Method, and Applications.1,353 cited
• 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality