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An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana
5 references·0 citing·12 second hop
An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana (2013)An Investigation of Consumer Buying Behav…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Marketing Management; A South Asian Perspective (2007)Marketing Management; A South…Rural Marketing For-FMCG (2006)Rural Marketing For-FMCGRural Marketing: Targeting the Non-urban Consumer (2002)Rural Marketing: Targeting th…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Rural Marketing (2009)Challenges and Opportunities of Indian Rural Market (2013)Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India (2020)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India (2011)Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector (2014)Impact of Media Advertisements on Consumer Behaviour (2019)
this work references cited by second hop

References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2007Marketing Management; A South Asian Perspective298 cited
  • 2002Rural Marketing: Targeting the Non-urban Consumer38 cited
  • 2006Rural Marketing For-FMCG11 cited

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