College students' attitudes toward shopping online for apparel products

Yingjiao Xu · V. Ann Paulins

103 citations0/0 files storedJournal of Fashion Marketing and Management

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Purpose – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action.

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1980Understanding Attitudes and Predicting Social Behavior 2000E-satisfaction: an initial examination 1996How to Conduct Your Own Survey

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