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Strategic Marketing: Creating Competitive Advantage
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(2016)Effective deployment of digit…University Social Responsibility and Brand Image of Private Universities in Bangkok (2015)University Social Responsibil…Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles (2012)Wearing More Than One Hat: Im…Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students (2012)Influence of Product Attribut…Grundlagen des Marketing (2012)Grundlagen des MarketingThe Nature of the Firm (1937)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Core Competence of the Corporation (2006)Relationship-Marketing (2016)Transformation of the EFQM approach from business towards operations excellence (2016)Relationship-Marketing (2020)Principles of Marketing (1972)Marketing Research: An Applied Orientation (1994)Research Methods for Business Students (2003)Consumer Buying Behavior of Mobile Phone Devices (2013)Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach (2013)Consumers' Preference of Fast Food Items in Kathmandu Valley (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measurement and Control of Response Bias (1991)Market Segmentation: Conceptual and Methodological Foundations (1997)Firm Resources and Sustained Competitive Advantage (1991)Strategic Management Theory: An Integrated Approach (2003)Firm resources and sustained competitive advantage (2004)MEDIATING ROLE OF ETHICAL LEADERSHIP BETWEEN EMPLOYEES EMPOWERMENT AND COMPETITIVE EDGE: A CASE OF COMMERCIAL BANKS IN PAKISTAN (2021)Competitive intelligence and strategy implementation: Critical examination of present literature review (2023)Building Theories from Case Study Research (1989)Case Study Research: Design and Methods (1991)Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Coopetition Among Social Enterprises: A Three-Level Dynamic Motivated by Social and Economic Goals (2020)Coopetition in social entrepreneurship: a strategy for social value devolution (2021)A configural model of analytics capabilities, ambidexterity, co‐opetition, and firm performance in the supply chain context (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust (2023)The effect of the national brand on high-tech exports in selected countries (2023)Business Model Innovation: Opportunities and Barriers (2009)Business Models, Business Strategy and Innovation (2009)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Student–university identification and loyalty through social responsibility (2018)University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust. 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  • 2012Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students22 cited
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  • 2020Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods14 cited
  • 2016Methods in Segmentation13 cited
  • 2020A structured approach to strategic alignment between business and information technology objectives12 cited
  • 2023The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy10 cited
  • 2012Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles6 cited
  • 2016Visual Brand Identity of Food Products: A Customer’s Perspective6 cited
  • 2016Effective deployment of digital technologies for business enterprise in Sub-Sahara Africa: Implications for women entrepreneurs e-readiness for Internet usage in Ghana?

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5 cited
  • 2017THE PROCESS OF DIGITAL TRANSFORMATION AS A CHALLENGE FOR COMPANIES5 cited
  • 2017Branding Strategies: An Evaluation within the South African Wine Export Industry2 cited