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Political communication management
16 references·2 citing·38 second hop
Political communication management (2011)Political communication managementThe political marketing planning process: improving image and message in strategic target areas (2002)The political marketing plann…Sémiotique, marketing et communication (2002)Sémiotique, marketing et comm…The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)The product, sales and market…The Marriage of Politics and Marketing (2001)The Marriage of Politics and …The marketing of political marketing (2001)The marketing of political ma…Reconciling marketing with political science: Theories of political marketing (1997)Reconciling marketing with po…Designer politics: How elections are won (1997)Designer politics: How electi…The “Americanization” of Political Communication (1996)The “Americanization” of Poli…Political marketing and the marketing concept (1996)Political marketing and the m…Political marketing and party development in Britain (1996)Political marketing and party…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…Political marketing and communication (1995)Political marketing and commu…Election Campaigning: The New Marketing of Politics (1995)Election Campaigning: The New…Political Marketing: Structure and Process (1994)Political Marketing: Structur…Political Marketing: An Approach to Campaign Strategy (1983)Political Marketing: An Appro…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party (2020)How cyber political brands em…Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)Political Brand Equity Model:…An Economic Theory of Democracy. (1958)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Changing Models of Party Organization and Party Democracy (1995)Fast thinking: Implications for democratic politics (2015)Principles of Marketing (1972)Marketing as Exchange (1975)The Art and Science of Negotiation. (1984)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Political Advertising Believability and Information Source Value during Elections (2002)Network view of MNCs' socio-political behavior (2007)Breaking Free from Product Marketing (1977)Public sector marketing is different (1987)Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders (2001)Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders (2015)Ideology and Modern Culture (1991)Modernity and its futures (1999)Changing Campaign Communications: A Party-Centered Theory of Professionalized Campaigning (2001)Political Parties as Campaign Organizations (2002)Modernity and Self-Identity (2016)The British General Election of 1964 (1965)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The role of networks and matching in market entry to emerging retail markets (2008)Political marketing and stakeholder engagement (2009)Parties, election campaigning, and the internet: Toward a comparative institutional approach (2008)Measuring the Professionalization of Political Campaigning (2009)The political brand: A consumer perspective (2009)The Professionalization of Political Communication (2002)Political Marketing and Professionalized Campaigning (2007)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism (2005)Politics and Image: The Conceptual Value of Branding (2015)
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References

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  • 1996Political marketing ‐ vive la différence!295 cited
  • 1995Election Campaigning: The New Marketing of Politics273 cited
  • 1996Political marketing and the marketing concept222 cited
  • 1994Political Marketing: Structure and Process205 cited
  • 2001The Marriage of Politics and Marketing196 cited
  • 2001The marketing of political marketing179 cited
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  • 1996The “Americanization” of Political Communication152 cited
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  • 2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation97 cited
  • 1996Political marketing and party development in Britain

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97 cited

Cited by

  • 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
  • 2020How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party16 cited