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The reciprocal impact of vertical service line extensions on parent brands
16 references·0 citing·48 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
  • 2017Partial Least Squares Structural Equation Modeling3,283 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory2,313 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 2001Why Some New Products are More Successful than Others1,470 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1998Excitement at the mall: Determinants and effects on shopping response

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1,039 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
  • 2001Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products903 cited
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