Effect of Strategic Decision, Innovation, and Information Technology Adoption on Competitive Advantages and MSME Performance Studies at MSME Food and Beverage Industry Sector in Bandung Raya

Amelia Setyawati · Umar Nimran · Moch. Zulkhirom · Sri Kandi Kumadji

19 citations0/0 files storedJournals & Books Hosting (International Knowledge Sharing Platform)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

SMEs Development and Digital Marketing Management and Organizational Practices Business Strategy and Innovation

Abstract

The objectives of this research are (1) to analyze and to explain the influence of strategic decision on MSME performance, (2) to analyze and to explain the influence of strategic decision on competitive advantage, (3) to analyze and to explain the influence of innovation on MSME performance, (4) to analyze and to explain the influence of innovation on competitive advantage, (5) to analyze and to explain the influence of information technology adoption on MSME performance, (6) to analyze and to explain the influence of technology information adoption on competitive advantage (7) to analyze and to explain the influence of competitive advantage on MSME performance.Research uses explanatory research to explain the relationship between research variables. It is conducted at micro, small and medium enterprises (MSME) in food and beverage industry sector. Unit of analysis is 152 owners of micro, small and .medium enterprises. Statistic analysis is used for hypothesis testing. Method of this analysis is Structural Equation Model (SEM).Result of research has indicated that there are seven (7) direct relation paths, five (5) significant relation paths, and two (2) not significant paths. The significant relation paths are (1) strategic decision on competitive advantage, (2) Innovation on MSME performance, (3) Innovation on competitive advantage, (4) information technology adoption on MSME performance, and (5) information technology adoption on competitive advantage. The not significant relation paths are (1) strategic decision on MSME performance, and (2) competitive advantage on MSME performance. Keywords : Strategic Decision, Innovation, Information Technology Adoption, Competitive Advantage, MSME performance

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

1993Research methods for business: A skill building approach 1985Competitive Advantage: Creating and Sustaining Superior Performance 1972Principles of Marketing 1985Survey Research Methods.2012The Practice of Management 1985Innovation and Entrepreneurship 2005Knowledge Management 2001Entrepreneurship in the large corporation: a longitudinal study of how established firms create breakthrough inventions

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.