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Crisis brand management in emerging markets

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References

2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
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2009Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention152 cited
2008New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility60 cited
2010Opportunities and threats for competitors in product‐harm crises47 cited
1981Marketing Mistakes and Successes45 cited
2010How to Save Your Brand In the Face of Crisis44 cited
2003Crisis management in Belgium: the case of Coca‐Cola32 cited
2009How to solve product‐harm crises in retailing?24 cited

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2024Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer’s Purchase Intention for Domestic Infant Milk Formula (IMF)

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7 cited