Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1983Architecture of Cognition5,041 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1995Building Strong Brands4,432 cited
1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
2000Determinants of Sports Sponsorship Response

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,015 cited

2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited

1987Social judgment and social memory: The role of cue diagnosticity in negativity, positivity, and extremity biases.908 cited

Cited by

2016Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators67 cited
2011The effect of service employees' competence on financial institutions' image: benevolence as a moderator variable67 cited
2012The effects of sports sponsorship: A review and research agenda59 cited
2015Drivers of brand image improvement in sports-event sponsorship59 cited
2014An empirical assessment of factors affecting the brand-building effectiveness of sponsorship51 cited
2011Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude46 cited
2019The company you keep: Brand image transfer in concurrent event sponsorship46 cited
2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
2020Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India36 cited
2016Sport-related branded entertainment: the Red Bull phenomenon32 cited
2011Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual31 cited
2015Brand Stereotyping and Image Transfer in Concurrent Sponsorships30 cited
2014The impact of event sponsorship on Portuguese children’s brand image and purchase intentions28 cited
2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal27 cited
2016It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image25 cited
2012And now, goodbye23 cited