References

• 1997Dimensions of Brand Personality5,056 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2007Strategic Brand Management1,706 cited
• 1995Measuring customer‐based brand equity1,388 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 1991Handbook of consumer behavior1,033 cited
• 1993Organizing Successful Co-Marketing Alliances