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Effective spokespersons in a public service announcement

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References

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2015Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

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152 cited

2019Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements37 cited

2016The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising33 cited

2023Public service announcements: A literature review and way forward32 cited

2013Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising25 cited

2015Wither the Impact of Celebrity Endorsement20 cited

2019An exploratory study on perception of celebrity endorsement in public services advertising19 cited

2024True or performative allyship: A matter of perception in search of cause-related marketing authenticity16 cited

2017Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site16 cited

2015Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness15 cited

2021National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention13 cited

2014Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study13 cited

2016THE INFLUENCE OF PERCEIVED CELEBRITY ENDORSER CREDIBILITY IN ADVERTISING ON PURCHASE INTENTION OF THAI CONSUMERS10 cited

2024The News Sourcing Practices of Solutions Journalists in Africa, Europe, and the U.S.8 cited

2014Persuasion and Affect in the Framing of Poverty: An Experiment on Goal Framing0 cited