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Exploring the connections between visual merchandising and retail branding

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References

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1998

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Visual merchandising: a neglected area in UK fashion marketing?

55 cited

Cited by

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2015Design variables and constraints in fashion store design processes28 cited
2012A strategic supply chain approach: consortium marketing in the Italian leatherwear industry25 cited
2015An exploration of fashion visual merchandising and its role as a brand positioning device20 cited
2011An exploratory packaging study of the composite fashion footwear buying framework16 cited
2013Developing and testing a value chain for fashion retailers: activities for competitive success12 cited
2017Vintage Fashion Retailing: Building the Store Brand12 cited
2015Dimensions of Real and Virtual Consumer Experiences12 cited
2018The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores11 cited
2022Positioning through visual merchandising: Can multi-brand outlets do it?10 cited
2012Atmospheric effects on hedonic and utilitarian customers9 cited
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2021Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes6 cited