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Modeling Choice Among Assortments
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  • 1995The Impact of Context on Variety Seeking in Product Choices399 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2003Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers352 cited
  • 2013The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload316 cited
  • 1998Dynamic Relationships with customers: High-Variety Strategies280 cited
  • 2009Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda263 cited
  • 2010Productivity Orientation and the Consumption of Collectable Experiences263 cited
  • 2014Decision Difficulty in the Age of Consumer Empowerment257 cited
  • 2000Advance Pricing of Services and Other Implications of Separating Purchase and Consumption251 cited
  • 2013An empirical analysis of online shopping adoption in Beijing, China243 cited
  • 2006Decision Focus and Consumer Choice among Assortments213 cited
  • 2008The time-harried shopper: Exploring the differences between maximizers and satisficers207 cited
  • 2005More choice is better: Effects of assortment size and composition on assortment evaluation204 cited
  • 2007

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Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales
200 cited
  • 2003Product assortment and individual decision processes.199 cited
  • 2009What moderates the too‐much‐choice effect?190 cited