Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Spreading the Virus

16 references·16 citing·51 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2000The Limited Capacity Model of Mediated Message Processing2,150 cited
2006The Experience of Emotion1,425 cited
1997Beyond Bipolar Conceptualizations and Measures: The Case of Attitudes and Evaluative Space1,252 cited
1999EMOTION1,004 cited
2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
2007Attitudes as Object–Evaluation Associations of Varying Strength797 cited
2010The Sage handbook of media processes and effects779 cited
2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
2004Leveraging the Corporate Brand635 cited
2011Consumer Responses to Corporate Social Responsibility (CSR) in China496 cited
2006How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising448 cited
2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
2006

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

From Subservient Chickens to Brawny Men

285 cited

1990The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness254 cited

Cited by

2011Viral Advertising in Social Media329 cited
2020Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post278 cited
2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited
2014Social media advertising value226 cited
2014Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter226 cited
2012Self-Enhancement as a Motivation for Sharing Online Advertising190 cited
2014Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics173 cited
2013Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook166 cited
2013The Emotions that Drive Viral Video165 cited
2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations158 cited
2018The current state of knowledge on electronic word-of-mouth in advertising research148 cited
2018Digital visual engagement: influencing purchase intentions on Instagram137 cited
2021Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness137 cited
2020Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands134 cited
2015What Motivates Consumers to Re-Tweet Brand Content?129 cited
2015From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions128 cited