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How to mitigate private-label success in recessions? A cross-category investigation
16 references·0 citing·48 second hop
How to mitigate private-label success in recessions? A cross-category investigation (2008)How to mitigate private-label success in …Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Pursuing the Value-Conscious …Consumer-level factors moderating the success of private label brands (2000)Consumer-level factors modera…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Strategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …Postwar U.S. Business Cycles: An Empirical Investigation (1997)Postwar U.S. Business Cycles:…Meta-Analytic Procedures for Social Research. 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References

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  • 1993When Do Private Labels Succeed

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549 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
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