Market systems, stakeholders and value propositions

Stephen Louis Vargo

151 citations0/0 files storedEuropean Journal of Marketing

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Service and Product Innovation Innovation and Knowledge Management Management and Organizational Studies

Abstract

Purpose This paper aims to provide an overview of the European Journal of Marketing 's special section on the Forum of Markets and Marketing, “Extending Service‐Dominant Logic”. Design/methodology/approach The approach takes the form of a conceptual integration of core concepts in S‐D logic, markets, and marketing. Findings This special section provides insight into the complexity of markets by investigating markets as configurations and systems and how value propositions drive value co‐creation. Research limitations/implications This introduction to the special section integrates individual contributions toward advancing S‐D logic and suggests that additional research in this area will help to develop a general theory of markets and marketing. Practical implications The overview of this special section provides insight into how the development of a positive theory of the market(s) will help to further advance normative marketing theories and practice. Originality/value This overview of the special section integrates multiple perspectives on complex, dynamic systems and discusses their contributions to the development of an S‐D logic‐based theory of the market.

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References

2003Evolving to a New Dominant Logic for Marketing 1776An Inquiry into the Nature and Causes of the Wealth of Nations 2007Service-dominant logic: continuing the evolution 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science 2007On the nature of markets and their practices 2007Markets, market-making and marketing 2006Further evolving the new dominant logic of marketing: from services to the social construction of markets 2005Services in Society and Academic Thought: An Historical Analysis

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2017The determinants of stakeholder engagement in digital platforms 2019Service ecosystem well-being: conceptualization and implications for theory and practice 2011Corporate marketing myopia and the inexorable rise of a corporate marketing logic 2012Transitioning from a goods‐dominant to a service‐dominant logic 2012Service Systems as a Foundation for Resource Integration and Value Co-Creation 2013

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