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Market systems, stakeholders and value propositions

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References

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Cited by

2017The determinants of stakeholder engagement in digital platforms177 cited
2019Service ecosystem well-being: conceptualization and implications for theory and practice153 cited
2011Corporate marketing myopia and the inexorable rise of a corporate marketing logic115 cited
2012Service Systems as a Foundation for Resource Integration and Value Co-Creation112 cited
2012Transitioning from a goods‐dominant to a service‐dominant logic112 cited
2013Service(s) Marketing Research: Developments and Directions106 cited
2016

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How users shape markets

98 cited

2014Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs' Pitch Decks80 cited

2015Towards a service-dominant approach to social marketing78 cited

2015Strategic sourcing with multi-stakeholders through value co-creation: An evidence from global health care company73 cited

2011Reciprocal value propositions in practice: Constraints in digital markets70 cited

2015Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks66 cited

2014Managing the politics of value propositions66 cited

2011Impact of service personal values on service value and customer loyalty: a cross-service industry study66 cited

2014Optimizing employee engagement with internal communication : a social exchange perspective60 cited

2017Against the implicit politics of service-dominant logic59 cited