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The corporate personality: An inquiry into the nature of corporate identity · Study

BookThe corporate personality: An inquiry into the nature of corporate identity

Wally Olins1978

Book1978

The corporate personality: An inquiry into the nature of corporate identity

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Corporate Identity and Reputation Corporate Governance and Law Management and Organizational Studies

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1999Towards a definitive model of the corporate identity management process 2008Principles of corporate rebranding 2005Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs 1998Corporate Identity 2007Identity studies: multiple perspectives and implications for corporate‐level marketing 2007Brand, organisational identity and reputation in SMEs: an overview 2003Managing corporate identity: an integrative framework of dimensions and determinants 1997Understanding corporate identity: the French school of thought

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Year1978

Typebook

Published1978-01-01

Languageen

Citations207

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ShelfCorporate Identity and Reputation

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openalex_workW1522964894

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