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The corporate personality: An inquiry into the nature of corporate identity
0 references·16 citing·49 second hopsampled
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  • 1999Towards a definitive model of the corporate identity management process196 cited
  • 2008Principles of corporate rebranding189 cited
  • 2005Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs174 cited
  • 1998Corporate Identity172 cited
  • 2007Identity studies: multiple perspectives and implications for corporate‐level marketing159 cited
  • 2007Brand, organisational identity and reputation in SMEs: an overview148 cited
  • 2003Managing corporate identity: an integrative framework of dimensions and determinants147 cited
  • 1997Understanding corporate identity: the French school of thought142 cited
  • 2019Diversity and inclusion branding: a five-country comparison of corporate websites141 cited
  • 1997Corporate identity: the concept, its measurement and management141 cited
  • 2013Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry140 cited
  • 2015Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies136 cited
  • 2015Exploring the corporate image formation process136 cited
  • 2005Corporate identity: concept, components and contribution

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135 cited
  • 2012Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications133 cited
  • 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity133 cited