References

• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
• 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
• 1974Consumer Socialization961 cited
• 1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions919 cited
• 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
• 1994The Importance of the Brand in Brand Extension819 cited
• 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
• 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
• 1977Students and Housewives: Differences in Susceptibility to Reference Group Influence746 cited
• 2006Drivers of Brand Extension Success667 cited
• 1986Systematicity and Surface Similarity in the Development of Analogy