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Undertaking research at the bottom of the pyramid using qualitative methods

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References

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2006Mirage at the Bottom of the Pyramid

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58 cited

2008Marketing in Subsistence Marketplaces48 cited

Cited by

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2023Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda8 cited
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2023Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices6 cited
2015CREATING PRODUCT VISIBILITY TO THE BOTTOM OF THE PYRAMID: INTEGRATION OF MARKETING MIX AND HUMAN VALUE ECOSYSTEM APPROACH5 cited
2022What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review4 cited
2022Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution3 cited
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