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Does marketing and sales integration always pay off? Evidence from a social capital perspective

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References

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2001The Role of Justice in Organizations: A Meta-Analysis3,562 cited

Cited by

2015The Negative Effects of Social Capital in Organizations: A Review and Extension185 cited
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2018Boosting sales force morale in highly dynamic, complex markets: The role of job resources30 cited
2019How intrafirm intermediary salespeople connect sales to marketing and product development29 cited
2022A synthesis of research on the marketing-sales interface (1984–2020)27 cited
2018Brand assets and pay fairness as two routes to enhancing social capital in sales organizations25 cited
2019Joint marketing and sales appointment: Uncertainty from intertwining of marketing and sales in one position22 cited
2022Unleash the power of the installed base: Identifying cross-selling opportunities from solution offerings21 cited
2018The sales–marketing integration gap: a social identity approach21 cited
2022Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study20 cited
2023The role of structural social capital in driving social-oriented sustainable agricultural entrepreneurship19 cited