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Using Corporate Sponsored Marketing Management Projects
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Using Corporate Sponsored Marketing Management Projects (1979)Using Corporate Sponsored Marketing Manag…Student Perceptions on Live-Case Projects: Undergraduate Marketing Research (2014)Student Perceptions on Live-C…Using Student Projects to Link Academics, Business and Students (1998)Using Student Projects to Lin…International Project Workshops: Merging Education with Enterprise (1988)International Project Worksho…Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects (1982)Choice Criteria Model for Sel…The Case Method at the Harvard Business School (1955)Client-Sponsored Projects in a Marketing Research Course (1981)Client-Sponsored Projects: Bridging the Gap between Theory and Practice (1985)Marketing Management: Analysis, Planning and Control (1973)Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education (1981)Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project (1986)Developing Effective Managers (1971)Developments in Marketing Science (1992)Marketing Academics in Australasia: Who We Are, What We Do, and Where Are We Going? (2002)Experiential Learning : Experience as the Source of Learning and Development (1983)Factors that Motivate and Deter Faculty Use of Service-Learning. (2002)Does Service-Learning Increase Student Learning?: A Meta-Analysis. (2012)The value produced in lending strategic problems as live cases in futures education (2023)
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  • 1982Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects12 cited
  • 1988International Project Workshops: Merging Education with Enterprise9 cited
  • 1998Using Student Projects to Link Academics, Business and Students7 cited
  • 2014Student Perceptions on Live-Case Projects: Undergraduate Marketing Research6 cited

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