References

• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 2000Consumer-level factors moderating the success of private label brands604 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
• 1993When Do Private Labels Succeed549 cited
• 2002Antecedents of private label attitude and national brand promotion attitude: similarities and differences391 cited
• 2003Consumer evaluations of store brands: effects of store image and product attributes389 cited
• 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
• 2004Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk303 cited
• 1997The increasing power of store brands: Building loyalty and market share284 cited
• 1999Factors influencing the price premiums that consumers pay for national brands over store brands263 cited
• 1995Correlates of store brand proneness: some empirical observations259 cited
• 1992Risk Reduction and Umbrella Branding227 cited