People's Advertising in China: A Longitudinal Content Analysis of the People's Daily Since 1949

Abstract

The number of advertisements in the People's Daily newspaper has increased, as has the proportion of advertisements whose objective is to introduce new Chinese industrial products targeted towards corporate audiences. Also consistent with modernization and marketization efforts, there are more foreign advertisers and a wider variety of written and visual execution styles.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 22 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.