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People's Advertising in China: A Longitudinal Content Analysis of the People's Daily Since 1949
14 references·4 citing·42 second hop
People's Advertising in China: A Longitudinal Content Analysis of the People's Daily Since 1949 (1996)People's Advertising in China: A Longitud…Advertising, propaganda, and value change in economic development (1990)Advertising, propaganda, and …Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Philosophical and Radical Thought in Marketing (1988)Philosophical and Radical Tho…Advertising in China (1986)Advertising in ChinaMATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING (1985)MATERIALISM AND STATUS APPEAL…Images of Ourselves: The Good Life in Twentieth Century Advertising (1985)Images of Ourselves: The Good…Personal values and consumer psychology (1984)Personal values and consumer …Content Analysis: An Introduction to its Methodology. 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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1970Law and Policy in International Business479 cited
  • 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
  • 1984Personal values and consumer psychology252 cited
  • 1988Philosophical and Radical Thought in Marketing152 cited
  • 1969The Negro and American Advertising, 1946-1965134 cited
  • 1985MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING126 cited
  • 1950Public Opinion in Soviet Russia125 cited
  • 1990Advertising, propaganda, and value change in economic development95 cited
  • 1980Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements86 cited
  • 1986Advertising in China37 cited
  • 1975Advertising in a Developing Economy; Opportunity and Responsibility14 cited

Cited by

  • 2002A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis

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21 cited
  • 2014The People's Daily: A longitudinal content analysis of editorials from 1977-201020 cited
  • 1998Opposites apart: Explaining differential revenues between China's party and mass‐appeal newspapers15 cited
  • 2000Research on advertising in mainland China: a review and assessment13 cited