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Institutional Mechanisms Enabling SME’s Competitive Position
16 references·0 citing·43 second hop
Institutional Mechanisms Enabling SME’s Competitive Position (2011)Institutional Mechanisms Enabling SME’s C…Neither agree, nor disagree’ (2012)Neither agree, nor disagree’The Fundamentals of Marketing (2010)The Fundamentals of MarketingLinking global market segmentation decisions with strategic positioning options (2005)Linking global market segment…Optimal new product positioning: A genetic algorithm approach (2003)Optimal new product positioni…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …Strategic Marketing Management (1996)Strategic Marketing ManagementThe Choice of Variables for Segmentation of the International Market (1994)The Choice of Variables for S…A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993)A New Approach to Country Seg…Market Segmentation, Cannibalization, and the Timing of Product Introductions (1992)Market Segmentation, Cannibal…Positioning and Pricing a Product Line (1988)Positioning and Pricing a Pro…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Market Segmentation, Self-Selection, and Product Line Design (1984)Market Segmentation, Self-Sel…Marketing Management: Strategies and Programs (1982)Marketing Management: Strateg…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Theory of Value (1959)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Monopoly and product quality (1978)Heuristics for Product-Line Design Using Conjoint Analysis (1990)Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data (1993)Research for product positioning and design decisions: An integrative review (1995)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Value of Purchase History Data in Target Marketing (1996)Discrete Choice Methods with Simulation (2001)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Issues and Advances in Segmentation Research (1978)The Economics of Product Variety: A Survey (1990)Market Segmentation and Product Technology Selection for Remanufacturable Products (2005)The Effect of Competition on Recovery Strategies (2006)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)The diffusion of innovations (1983)A Bayesian Model to Forecast New Product Performance in Domestic and International Markets (1999)International Market Segmentation Based on Consumer–Product Relations (1999)International market segmentation: issues and perspectives (2002)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Product differentiation advantages of pioneering brands (1980)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Contemporary Strategy Analysis (1998)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Managing new and differentiated remanufactured products (2009)Green product design in supply chains under competition (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
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  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
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  • 2005Linking global market segmentation decisions with strategic positioning options78 cited
  • 2003Optimal new product positioning: A genetic algorithm approach49 cited
  • 1994

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The Choice of Variables for Segmentation of the International Market
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