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Competitive marketing strategies of selected hotels: an exploratory study
16 references·0 citing·33 second hop
Competitive marketing strategies of selected hotels: an exploratory study (2008)Competitive marketing strategies of selec…Strategic Management Competitiveness & Globalization (2017)Strategic Management Competit…Strategic marketing management (2014)Strategic marketing managementAdvertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. (2004)Advertising and Promotion; An…Integrated Advertising, Promotion and Marketing Communications (2002)Integrated Advertising, Promo…Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry (2001)Determinants of hotel guests’…The impact of demand fluctuation on the quality of service: a tourism industry example (2000)The impact of demand fluctuat…Sustainable competitive advantage: towards a dynamic resource‐based strategy (1999)Sustainable competitive advan…Sustainable competitive advantage for educational institutions: a suggested model (1999)Sustainable competitive advan…Taking the Fear out of Data Analysis (1998)Taking the Fear out of Data A…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Zero defections: quality comes to services. (1990)Zero defections: quality come…Strategic Management: An Integrated Approach (1989)Strategic Management: An Inte…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Developing Business Strategies (1984)Developing Business StrategiesMarketing Research (1970)Marketing ResearchA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The business value of online consumer reviews and management response to hotel performance (2014)Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2016)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)Consumer responses to compensation, speed of recovery and apology after a service failure (2004)Understanding Organization-Customer Links in Service Settings (2005)Managing brands and customer engagement in online brand communities (2013)Toward a contextual theory of leadership (2002)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Paradigm lost: Reinvigorating the study of organizational culture (2016)Mobility barriers and strategic groups (1989)Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information (1993)Towards a strategy implementation framework (2001)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)The role of corporate brand image in the selection of new subcontractors (2007)The meanings of branded products: A cross-national scale development and meaning assessment (2008)EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO. (2000)The legitimacy of strategic alliances: an institutional perspective (2006)Environmental context, managerial cognition, and strategic action: an integrated view (2008)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1970Marketing Research3,552 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2017Strategic Management Competitiveness & Globalization1,132 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1989Strategic Management: An Integrated Approach817 cited
  • 2001Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry728 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 1984Developing Business Strategies285 cited
  • 2004Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.246 cited
  • 2014Strategic marketing management246 cited
  • 1998Taking the Fear out of Data Analysis234 cited
  • 2000The impact of demand fluctuation on the quality of service: a tourism industry example216 cited
  • 1999Sustainable competitive advantage: towards a dynamic resource‐based strategy192 cited
  • 1999

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Sustainable competitive advantage for educational institutions: a suggested model
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