An evaluation of typologies of marketplace strategic actions

Anthony Pecotich · Felicity J. Purdie · John Hattie

27 citations0/0 files storedEuropean Journal of Marketing

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Business Strategies and Innovation Management and Organizational Practices Strategic Planning and Analysis

Abstract

An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus.

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1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1989Structural Equations with Latent Variables 1991The Competitive Advantage of Nations 1991Structural Equations with Latent Variables.1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1990The Competitive Advantage of Nations 1984Upper Echelons: The Organization as a Reflection of Its Top Managers

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