References

• 1995Market Orientation and the Learning Organization4,379 cited
• 1986Research Interviewing: Context and Narrative3,475 cited
• 1995Building the Learning Organization2,748 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
• 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
• 1986Research Interviewing2,030 cited
• 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1996Electronic Commerce: Structures and Issues686 cited
• 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
• 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
• 1997Co‐opetition: Competitive and cooperative business strategies for the digital economy364 cited
• 1998Marketing Organization: An Integrative Framework of Dimensions and Determinants324 cited
• 2011Innovations in Retail Pricing and Promotions