Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer‐based brand equity

10 references·16 citing·30 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1991Managing Brand Equity3,818 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
2001Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services248 cited
2002Testing cross‐cultural invariance of the brand equity creation process215 cited

Cited by

2014An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival149 cited
2019Sustainability countenance in brand equity: a critical review and future research directions108 cited
2015Antecedents of green behavioral intentions: a cross‐country study of T urkey, F inland and P akistan105 cited
2010

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands

100 cited

2016Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants83 cited

2012The dimensionality of fashion‐brand experience76 cited

2016Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance75 cited

2015Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models73 cited

2012Cultural Influences on Consumer Behaviour70 cited

2016BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY66 cited

2020Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity58 cited

2020Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness55 cited

2009Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market55 cited

2014Impacts of country images on luxury fashion brand: facilitating with the brand resonance model54 cited

2014The mediation of trust in country-of-origin effects across countries54 cited

2021The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity49 cited