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Insights into interpreting integrated marketing communications

16 references·16 citing·36 second hopsampled

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References

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2001Integrated Marketing Communications

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160 cited

Cited by

2017IMC capability: antecedents and implications for brand performance77 cited
2016IMC – an integrative review75 cited
2015Insights on integrated marketing communications: implementation and impact in hotel companies65 cited
2015Integrated Marketing Communications (IMC): Why Does It Fail?59 cited
2013Strategic IMC: From abstract concept to marketing management tool51 cited
2011Marketing communications for special events44 cited
2010Integrating Advertising and Publicity41 cited
2016Content analysis of the empirical research on IMC from 2000 to 201537 cited
2017IMC, social media and UK fashion micro-organisations35 cited
2019The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis33 cited
2015Integrated marketing communications and social marketing28 cited
2009Apples, oranges and fruit salad: A Delphi study of the IMC educational mix27 cited
2017Just doing it: theorising integrated marketing communications (IMC) practices26 cited
2012Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment21 cited
2017The internal and external challenges facing clients in implementing IMC21 cited
2022Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace17 cited