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A comparison of gender role portrayals in magazine advertising
16 references·4 citing·47 second hop
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A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)‘Holding up Half of the Sky’?…A comparison of gender role portrayals in magazine advertising (1995)A comparison of gender role p…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…The Separation of Work and the Family: Attitudes Towards Women's Labour-Force Participation in Germany, Great Britain, and the United States (1992)The Separation of Work and th…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Frame Analysis: An Essay on the Organization of Experience. 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References

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  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
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  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 2004Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002243 cited
  • 2001Reducing the Impact of Media Images on Women At Risk For Body Image Disturbance: Three Targeted Interventions222 cited
  • 1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising187 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited
  • 1992The Separation of Work and the Family: Attitudes Towards Women's Labour-Force Participation in Germany, Great Britain, and the United States185 cited
  • 1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis138 cited
  • 1995A comparison of gender role portrayals in magazine advertising

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125 cited
  • 1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited
  • 2000An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television111 cited
  • Cited by

    • 2021Culture influences the development of children's gender‐related peer preferences: Evidence from China and Thailand24 cited
    • 2019Gendered Appearances among Young Children and in the Media: An East-West Cultural Comparison23 cited
    • 2013Bibliometric analysis of research on women and advertising: Differences in print and audiovisual media18 cited
    • 2019Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption10 cited