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Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children
16 references·1 citing·38 second hop
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References

  • 1970Marketing Research3,552 cited
  • 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
  • 1984Ethical Problems of Marketing Researchers314 cited
  • 1980Children, paternalism, and education: A liberal argument141 cited
  • 1998An Integrated Model for Ethical Decisions in Marketing Research85 cited
  • 1996The low-income consumer: adjusting the balance of exchange77 cited
  • 2000What Kids Buy and Why61 cited
  • 1988Paternalism in the marketplace: Should a salesman be his buyer's keeper?57 cited
  • 1999Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers54 cited
  • 1999Toward a Fair and Just Marketplace for all Consumers: The Responsibilities of Marketing Professionals50 cited
  • 1998Child Influences, Attitudinal and Behavioral Comparisons between Single Parent and Dual Parent Households in Grocery Shopping Decisions37 cited
  • 1998Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility36 cited
  • 1988Organizational dimensions of marketing-research ethics32 cited
  • 1997Ethical Implications of Target Market Selection

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23 cited
  • 1975A Comment on "Ethics in Marketing Research"18 cited
  • Cited by

    • 2024Market research ethics: New practices but no new ideas9 cited