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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1985Measuring the Involvement Construct6,012 cited
1997Dimensions of Brand Personality5,056 cited
1993Questionnaire Design, Interviewing and Attitude Measurement4,974 cited
1995Building Strong Brands4,432 cited
1987Dimensions of Consumer Expertise4,373 cited
1977Marketing Research: Methodological Foundations4,351 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1985Measuring Consumer Involvement Profiles2,247 cited
2001Focus Groups in Social Research2,174 cited
2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework1,999 cited
2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
1981Designing Research for Application

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1,805 cited

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