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Mining the Web: Transforming Customer Data into Customer Value
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  • 2004Ethical issues in web data mining143 cited
  • 2020Evaluation of passenger satisfaction with service quality: A consecutive method applied to the airline industry136 cited
  • 2006Business Intelligence Systems in the Holistic Infrastructure Development Supporting Decision Making in Organisations80 cited
  • 2010To mine association rules of customer values via a data mining procedure with improved model: An empirical case study70 cited
  • 2007Applying knowledge engineering techniques to customer analysis in the service industry65 cited
  • 2018Establishing high value markets for data-driven customer relationship management systems34 cited
  • 2007Mining the text information to optimizing the customer relationship management30 cited
  • 2007Approach to Building and Implementing Business Intelligence Systems30 cited
  • 2018Using big data database to construct new GFuzzy text mining and decision algorithm for targeting and classifying customers26 cited
  • 2016Discovering customer value for marketing systems: an empirical case study22 cited
  • 2014Applying data mining with a new model on customer relationship management systems: a case of airline industry in Taiwan21 cited
  • 2012To establish online shoppers’ markets and rules for dynamic CRM systems18 cited
  • 2010Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan

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17 cited
  • 2011Applying a New Model of Customer Value on International Air Passengers' Market in Taiwan13 cited
  • 2017Identifying high-value airlines customers for strategies of online marketing systems13 cited