SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effects of new product preannouncement on purchase intention
16 references·2 citing·42 second hop
Effects of new product preannouncement on purchase intention (2011)Effects of new product preannouncement on…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Brands as Signals: A Cross-Country Validation Study (2005)Brands as Signals: A Cross-Co…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Factors for success in R&D projects and new product innovation: a contextual framework (1997)Factors for success in R&D pr…Consumer Information Search Revisited: Theory and Empirical Analysis (1997)Consumer Information Search R…Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context (1996)Brand familiarity and confide…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality (1992)Revolutionizing Product Devel…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Reputation and corporate strategy: A review of recent theory and applications (1988)Reputation and corporate stra…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Adoption of Radical and Incremental Innovations: An Empirical Analysis (1986)The Adoption of Radical and I…Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …What Determines E-Loyalty and E-Trust of Indonesian Muslim Lecturers Using Video Conference? (2022)What Determines E-Loyalty and…Effects of Pre-Announced Product Characteristics on Customer's Purchase Intention (2014)Effects of Pre-Announced Prod…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Information and Consumer Behavior (1970)Advertising as Information (1974)Auditor size and audit quality (1981)The Reputational Landscape (1997)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations (1981)Innovation in conservative and entrepreneurial firms: Two models of strategic momentum (1982)Demography and Design: Predictors of New Product Team Performance (1992)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Innovations and organizations (2020)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The role of product architecture in the manufacturing firm (1995)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Methodological fit in management field research (2007)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Advances in prospect theory: Cumulative representation of uncertainty (1992)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986The Adoption of Radical and Incremental Innovations: An Empirical Analysis2,468 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1992Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality1,769 cited
  • 1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
  • 1997Factors for success in R&D projects and new product innovation: a contextual framework660 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

641 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • Cited by

    • 2014Effects of Pre-Announced Product Characteristics on Customer's Purchase Intention6 cited
    • 2022What Determines E-Loyalty and E-Trust of Indonesian Muslim Lecturers Using Video Conference?5 cited