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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
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  • 2004Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing148 cited
  • 2014Predicting Customer Value Using Clumpiness: From RFM to RFMC146 cited
  • 2012Foreign IPO capital market choice: Understanding the institutional fit of corporate governance112 cited
  • 2013A Joint Model of Usage and Churn in Contractual Settings102 cited
  • 2012Modeling partial customer churn: On the value of first product-category purchase sequences95 cited
  • 2004Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management85 cited
  • 2018An investigation of the neural correlates of purchase behavior through fNIRS68 cited
  • 2003Healthcare information management: the integration of patients’ data39 cited
  • 2013Response Modeling in Direct Marketing37 cited
  • 2021An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business26 cited
  • 2007A new approach to customer targeting under conditions of information shortage23 cited
  • 2003Application of data mining to customer profile analysis in the power electric industry23 cited
  • 2014Coupon redemption behaviour: a Malaysian cross-segment investigation17 cited

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2002
A Case for Analytical Customer Relationship Management
16 cited
  • 2008Analytical Customer Relationship Management13 cited