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Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
16 references·0 citing·51 second hop
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League (2007)Market segmentation in the K-League: an a…Understanding barriers to leisure travel: Tourist fears as a marketing basis (2005)Understanding barriers to lei…The loyalty of German soccer fans: does a team's brand image matter? (2005)The loyalty of German soccer …Service improvement in a sports environment: a study of spectator attendance (2005)Service improvement in a spor…From “carefree casuals” to “professional wanderers” (2002)From “carefree casuals” to “p…Determinants of Spectator Attendance at NCAA Division II Football Contests (2002)Determinants of Spectator Att…Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption (2002)Consumer-Based Marketing: The…Holy cow!Wait ’til next year! 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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
  • 2000Factors Affecting Fan Attendance: The Influence of Identity Salience and Satisfaction435 cited
  • 1989Factors Affecting Attendance at Professional Sport Events279 cited
  • 2005Understanding barriers to leisure travel: Tourist fears as a marketing basis228 cited
  • 1990An Analysis of Major League Baseball Attendance, 1969 - 1987201 cited
  • 2002From “carefree casuals” to “professional wanderers”172 cited
  • 2001Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans168 cited
  • 2000An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan130 cited
  • 1993The theories of reasoned action and planned behavior: Overview of findings, emerging research problems and usefulness for exercise promotion127 cited
  • 2002Determinants of Spectator Attendance at NCAA Division II Football Contests111 cited
  • 2005The loyalty of German soccer fans: does a team's brand image matter?87 cited
  • 1994How to Identify Psychographic Segments71 cited
  • 2005Service improvement in a sports environment: a study of spectator attendance52 cited

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  • 2002Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption44 cited
  • 2000UK consumer attitudes concerning environmental issues impacting the agrifood industry33 cited
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