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Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
16 references·0 citing·49 second hop
Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message (2007)Attitude towards fashion advertisements w…Explicating Opinion Leadership: Nonpolitical Dispositions, Information Consumption, and Civic Participation (2006)Explicating Opinion Leadershi…Politics in the Supermarket: Political Consumerism as a Form of Political Participation (2005)Politics in the Supermarket: …Apparel involvement and advertisement processing (2002)Apparel involvement and adver…Advertising Message Involvement: The Role of Enduring and Situational Factors (1999)Advertising Message Involveme…United colors and untied meanings: Benetton and the commodification of social issues (1997)United colors and untied mean…Opinion Leaders and Opinion Seekers: Two New Measurement Scales (1996)Opinion Leaders and Opinion S…Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising (1996)Exploring the Construct of Or…The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad (1995)The Combined Influence Hypoth…An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns (1995)An Inoculation Theory Explana…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement (1988)The Effect of Ad Claims and A…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE (1985)THE EFFECTIVENESS OF ADVOCACY…The Identity of Women's Clothing Fashion Opinion Leaders (1970)The Identity of Women's Cloth…The Identity of Women's Clothing Fashion Opinion Leaders (1970)The Identity of Women's Cloth…Conflict, arousal, and curiosity. 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this work references cited by second hop

References

  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2005Politics in the Supermarket: Political Consumerism as a Form of Political Participation995 cited
  • 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
  • 1996Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising280 cited
  • 1970The Identity of Women's Clothing Fashion Opinion Leaders238 cited
  • 1995The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad171 cited
  • 1988The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement152 cited
  • 1970The Identity of Women's Clothing Fashion Opinion Leaders133 cited
  • 2006Explicating Opinion Leadership: Nonpolitical Dispositions, Information Consumption, and Civic Participation118 cited
  • 1995An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns83 cited
  • 1985THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE72 cited
  • 1997United colors and untied meanings: Benetton and the commodification of social issues

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72 cited
  • 1999Advertising Message Involvement: The Role of Enduring and Situational Factors65 cited
  • 2002Apparel involvement and advertisement processing61 cited
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