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Examining Medical Decision Making from a Marketing Perspective · Study

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ArticleExamining Medical Decision Making from a Marketing Perspective

Barbara B. Kahn1997

Article1997

Examining Medical Decision Making from a Marketing Perspective

Barbara B. Kahn · Eric A. Greenleaf · Julie R. Irwin · Alice M. Isen · Irwin P. Levin · Mary Frances Luce +4 more

25 citations·0/0 files stored·Marketing Letters

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1966Generalized expectancies for internal versus external control of reinforcement.1981The Framing of Decisions and the Psychology of Choice 1960The Norm of Reciprocity: A Preliminary Statement 1986The Elaboration Likelihood Model of Persuasion 1989Using surveys to value public goods: the contingent valuation method 1978Decision making: A psychological analysis of conflict, choice, and commitment

Cited by

2009Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field 2015Understanding patients’ decision-making strategies in hospital choice: Literature review and a call for experimental research 2015HEALTH PSYCHOLOGY | REVIEW ARTICLE Understanding patients' decision-making strategies in hospital choice: Literature review and a call for experimental research

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Details

Year1997

Typearticle

Published1997-07-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations25

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1023/a:1007979923514

openalex_workW1529369514

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