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ELECTRONIC BANKING ADVANTAGES FOR FINANCIAL SERVICES DELIVERY
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References

  • 1996Qualitative data analysis (2nd ed)5,593 cited
  • 2005Handling Qualitative Data: A Practical Guide1,889 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2006Customer Metrics and Their Impact on Financial Performance916 cited
  • 2009Dashboards as a Service257 cited
  • 2000Marketing at the Interface: Not ‘What’ but ‘How’218 cited
  • 2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
  • 2009Marketing strategy and marketing performance measurement system: Exploring the relationship102 cited
  • 2004Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow100 cited

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