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Consumer Assessment of Social Product Features: An Empirical Investigation Using Choice Experiments
16 references·0 citing·54 second hopsampled
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Fairness and the Assumptions of Economics2,462 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1981Designing Research for Application1,805 cited
  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
  • 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
  • 2001Corporate Social Performance and Firm Risk: A Meta-Analytic Review1,060 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 1982The Concept of External Validity615 cited
  • 1997The Effect of Cultural Orientation on Persuasion547 cited
  • 1999The Effect of Socially Activist Investment Policies on the Financial Markets: Evidence from the South African Boycott513 cited
  • 1999Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

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504 cited
  • 1994Green issues: Dimensions of environmental concern482 cited
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