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Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
16 references·10 citing·34 second hop
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management (2015)Kill it or keep it?: The weak brand retai…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Decision making with the analytic hierarchy process (2008)Decision making with the anal…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)The Stakeholder Theory of the…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Strategic assets and organizational rent (1993)Strategic assets and organiza…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Emotion And Adaptation (1991)Emotion And AdaptationDeveloping Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…Research in Organizational Behavior (1984)Research in Organizational Be…The Population Ecology of Organizations (1977)The Population Ecology of Org…The Agenda-Setting Function of Mass Media (1972)The Agenda-Setting Function o…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The role of consumer-based brand equity on the prolongation of trademarks (2024)The role of consumer-based br…The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio (2023)The emergence of a values-bas…Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance (2023)Social media activism for res…Formalizing organizational product deletion through strategic cross-functional evaluation: A Bayesian analysis approach (2023)Formalizing organizational pr…The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation (2021)The goal is attainable: the e…Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation (2019)Do proactive and reactive cau…Green product deletion decisions (2018)Green product deletion decisi…Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management (2018)Addition by subtraction: Inte…Why do firms delete brands? Insights from a qualitative study (2017)Why do firms delete brands? I…Culling the brand portfolio: brand deletion outcomes and success factors (2017)Culling the brand portfolio: …A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The social psychology of organizing (1969)The Social Psychology of Organizations. 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(1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Stress: Appraisal and Coping (2013)An Analysis of Multi-Criteria Decision Making Methods (2013)Criteria in AHP: A Systematic Review of Literature (2015)An integrated framework for sustainable supplier selection and evaluation in supply chains (2016)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Social Identity Theory and the Organization (1989)Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2010Strategic management a stakeholder approach24,023 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Emotion And Adaptation12,682 cited
  • 1984Research in Organizational Behavior10,806 cited
  • 2008Decision making with the analytic hierarchy process10,295 cited
  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers10,217 cited
  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications9,170 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1993Strategic assets and organizational rent8,402 cited
  • 1977The Population Ecology of Organizations7,614 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited

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Cited by

  • 2018Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management71 cited
  • 2018Green product deletion decisions51 cited
  • 2017Why do firms delete brands? Insights from a qualitative study33 cited
  • 2017Culling the brand portfolio: brand deletion outcomes and success factors24 cited
  • 2023Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance11 cited
  • 2019Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation10 cited
  • 2023The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio8 cited
  • 2024The role of consumer-based brand equity on the prolongation of trademarks8 cited
  • 2023Formalizing organizational product deletion through strategic cross-functional evaluation: A Bayesian analysis approach6 cited
  • 2021The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation0 cited